La Villa Hispana Merchants Group
The purpose of the Villa Hispana’s Merchants Group is to recognize and leverage the current businesses located throughout the neighborhood. Most of these businesses have been deeply rooted in the neighborhood, serving the predominantly Hispanic community that live, work and play in the area. While these businesses have experienced some success, they are plagued with challenges such as safety, neighborhood cleanliness, and panhandling. In addition, the businesses struggle with attracting new customers due to a negative perception or stigma of the neighborhood. As neighborhood improvements occur, the merchants will experience growth and stability for their businesses.